INVISION acquires a stake in the German family-owned Reisenthel Accessoires GmbH & Co. KG and supports the further development and internationalisation of the brand, investment in new products and thus, sustainable growth. The members of the founding family remain shareholders and continue to play crucial operational roles.

reisenthel is the leading manufacturer of shopping baskets, bags and trolleys for the segments shopping, travel, cosmetics and children. The products are characterised by a high degree of innovation, award-winning functional design and highest quality. The longevity of reisenthel products are particularly appreciated by environmentally conscious consumers and have been helping to avoid disposable bags for decades.

Peter Reisenthel founded the company in 1971 and offered a wide range of products before long. From the 1990s onwards, the company focused on shopping bags, as made evident by the launch of the famous carrybag®, made of aluminium and textile, in 2003. The evolution of the wicker basket is an absolute bestseller around the globe. The iconic object is a genuine original – including copyright protection.

In 2007, the company moved into the modern new building in Gilching and opened brand stores in Berlin and Munich in 2014 and 2018, respectively. The Mittelstandsunion selected Peter Reisenthel as Entrepreneur of the Year 2016 in recognition of his outstanding entrepreneurial achievements, which he accomplished together with his wife Rita Reisenthel and his son Patrick Reisenthel, both working in the company. In the same year, reisenthel launched a children’s collection. Today, approximately 80 motivated employees, many of whom have been with the company for over ten years, work at reisenthel.

Together with Invision, a Swiss-German investment company, reisenthel intends to continue its success story. While Peter Reisenthel will support the company as an advisory board member, the other family members, the management as well as the entire staff will continue to work in an unaltered manner.

Peter Reisenthel, founder of reisenthel, comments: “My gratitude goes to my family and to our employees. Thanks to their commitment, reisenthel is a healthy and well-positioned company. INVISION is a reliable and down-to-earth partner with extensive knowledge concerning consumer goods. It is particularly important to me that INVISION has experience with German family businesses and therefore understands and continues reisenthel’s corporate culture. My family and I are looking forward to working together with INVISION.”

“We would like to thank the Reisenthel family for their trust in INVISION to support shaping the future of this successful and renowned company. Through the quality, functionality and popularity of its products, reisenthel has developed an enormous brand power, which we plan to maintain and expand together with the founding family, management and employees,” says Martin Spirig, Partner at INVISION.


About reisenthel

reisenthel – A Brand Full Of Live!

reisenthel, an internationally renowned brand, stands for bags and organisers that impress with their functionality and urban, contemporary designs. Since 1971, the reisenthel team has employed its know-how, expertise and inventive spirit to develop innovative products that render life more pleasant and daily routines easier. The world is full of bags – but reisenthel’s bags are is always recognizable and stand out! Award-winning and successful in over 60 countries worldwide, reisenthel is a leading national and international supplier in its segment – born in Munich and invented in Germany.



Since its foundation in 1997, Invision has become one of the leading investment companies for succession situations and growth financing in Europe. Over this period, INVISION has invested over EUR 750 million in equity capital in more than 50 companies, achieving sustainable value creation. Invision is a dedicated and entrepreneurial partner to founders, entrepreneurs and management teams. For all its investments, Invision places emphasis on thoroughly understanding the specific needs of the company as well as its founders, developing individual and tailor-made solutions. INVISION invests into established midsized companies while focusing on succession cases.



Reisenthel Accessoires GmbH & Co. KG
Susanne Schubert
Zeppelinstr. 4
82205 Gilching / Germany
Tel. +49 8105 772920

E-Mail: info[at]reisenthel.com
Website: www.reisenthel.com



Martin Spirig
Grafenaustrasse 7
6300 Zug / Switzerland
Tel. +41 41 729 01 01

E-Mail: info[at]invision.ch
Website: www.invision.ch

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