Parkresort Rheinfelden
Development from a traditional spa to a dynamic health resort covering wellness, rehabilitation medicine, senior living and hospitality.
PARKRESORT RHEINFELDEN IN PROFILE
As of early 2024, the Parkresort Rheinfelden Group consists of two divisions with a total of six companies:
- The Health Division encompasses inpatient and outpatient rehabilitation medicine, as well as services in the areas of hospitality, gastronomy, and assisted living.
- The Wellness Division comprises the infrastructure and services in the area of spas and wellness as well as the Group functions. The division also includes a 50% stake in the joint venture Carasana Bäderbetriebe GmbH (the operator of 2 thermal spas in Baden-Baden).
HOW INVISION PLAYS ITS PART
Thomas Kirchhofer has developed the former Rheinfelden spa centre into a successful group of companies. In order to secure his life’s work at an early stage, he decided in favour of a long-term succession solution with INVISION. The Group’s strong market position, the quality of the management team and the Group’s development opportunities were decisive factors in Invision’s investment decision. Thomas Kirchhofer continued to act as Chairman of the Board of Directors and Chief Executive Officer after Invision’s investment and retained a substantial stake in the company.
THE PARKRESORT SUCCESS STORY WITH INVISION
In close cooperation with Thomas Kirchhofer and the management team, the company has developed from a company listed on the secondary stock exchange with four companies into a strong group with two divisions. In addition to significant infrastructure investments, key aspects of this development included the expansion of therapy offerings and new attractions in the spa, such as an extension of the sauna area as well as a salt brine area. Structures were created at Group level following the going private, enabling a seamless handover from Thomas Kirchhofer to his successors.
Invision demonstrated a deep understanding of our business model and company culture. Together, we successfully unlocked the full potential of Parkresort, benefiting not only the company but also its employees and the region.
SNAPSHOT
INDUSTRY
Health and Wellness
NUMBER OF EMPLOYEES
At Entry: 540 employees
At Exit: 560 employees
REVENUE
At Entry: CHF 48m
At Exit: CHF 54m
INVESTED
2016 – 2024
TYPE OF INVESTMENT
Succession
WEBSITE
MILESTONES
STRATEGIC INITIATIVES
- Simplification of the existing shareholder structure through a “going private” transaction
- Implementation of sustainability projects through infrastructure investments (e.g., water
treatment, photovoltaic systems) and corresponding certifications - Development of the existing land reserve through preliminary planning and preparatory
construction work (architectural competition, planning, building application) - Strategic alignment of the group into the “Health” and “Wellness” business segments
- Adjustments to the organizational structure to ensure a seamless succession process
in key positions
OPERATIONAL MEASURES
- Expansion of the sole uno offering with a state-of-the-art saltwater pool facility and additional
sauna facilities - Further development of the Salina Rehabilitation Clinic by expanding the range of
therapy services and treatments - Modernisation of the website, including an enhanced and simplified online booking system
- Various measures to mitigate the negative effects of the COVID-19 pandemic while ensuring
operational efficiency even after the pandemic - Continuous development of the catering offer at both sole uno and the Parkhotel am Rhein
