INVISION invests in ABC Design GmbH

As part of a business succession, INVISION has acquired a majority stake in the German family business ABC Design GmbH. The founding family Fischer remains a significant shareholder and will continue to lead the company operationally.

ABC Design is the leading brand for strollers and accessories in Germany. The Albbruck based company markets combi strollers, sports strollers, car seats, high chairs and accessories, addressing large parts of the needs of young families. Thanks to the hard-working team in Albbruck and through long-lasting relationships with suppliers, ABC Design is able to offer high-quality strollers at attractive prices. Thorough in-house quality management allows ABC Design to meet highest safety and quality standards, which is highly appreciated by specialist retailers and consumers alike. ABC Design products continuously receive excellent customer feedbacks and Stiftung Warentest, the German consumer organisation, places ABC Design strollers as value-for-money leader among the top ranks in its category.

The founders Eva & Dietmar Fischer have built up and successfully managed the company between 1989 and 2011. Since their son, Bernd Fischer, joined the management, they have continued to shape the company’s future with Eva Fischer running the design department and Dietmar Fischer strategically supporting the company as an advisor.

The founding family will remain invested along with INVISION and will continue to exercise their respective operational roles. Under the management of Bernd Fischer and Jörg Zehe, ABC Design will focus on further strengthening the market leadership in Germany and facilitate the expansion into promising markets abroad.

Eva & Dietmar Fischer, founders and shareholders of ABC Design, comment: «We are delighted to have found a reliable and strong partner. INVISION is motivated to successfully move forward with the same culture and leadership. Considering the experience and understanding that INVISION exhibits with regards to German family businesses, we are confident in the future and look forward to an enjoyable collaboration with INVISION.»

Bernd Fischer, managing director and shareholder of ABC Design, adds: «INVISION is a partner that is just as convinced of ABC Design’s business model as we are and that is heading forward with great vigour and motivation. Our main priorities for the future remain continuous growth and uncompromising focus on quality and price, now with a strong partner by our side.»

Martin Spirig, Partner at INVISION, says: «We are excited to again invest into a leading business in Baden-Württemberg. We particularly value the Fischer family members’ continuous commitment to ABC Design in their operational roles and as shareholders. INVISION always seeks a business succession solution that is beneficial to all involved parties. This includes the founding family, management, employees, customers, and suppliers. Together with the Fischer family, we were able to achieve this in the case of ABC Design.»


About ABC Design

ABC Design (www.abc-design.de) designs, develops, sources and sells strollers of different kinds. The company was founded in 1989 and has, thanks to offering great value for money, established a market leadership in Germany. ABC Design is active on a multitude of communication channels which allows the assistance and support of wholesale, retail and customers alike. The company has around 40 employees, most of which are working at the headquarter in Albbruck, Germany.


About Invision

Since its foundation in 1997, Invision has become one of the leading investment companies for succession situations and growth financing in Europe. Over this period, INVISION has invested over EUR 750 million in equity capital in more than 50 companies, achieving sustainable value creation. Invision is a dedicated and entrepreneurial partner to founders, entrepreneurs and management teams. For all its investments, Invision places emphasis on thoroughly understanding the specific needs of the company as well as its founders, developing individual and tailor-made solutions. INVISION invests into established midsized companies while focusing on succession cases.

More information at www.invision.ch



Martin Spirig
Grafenaustrasse 7
6300 Zug / Switzerland
Tel. +41 41 729 01 01
E-Mail: info[at]invision.ch
Website: www.invision.ch 

Contact Us


    Invision AG
    Grafenaustrasse 7
    6300 Zug

    T +41 41 729 01 01
    F +41 41 729 01 00
    E info(at)invision.ch


    Invision Beteiligungsberatung GmbH
    Grünstraße 23
    40212 Düsseldorf

    T +49 211 936 727 50
    F +49 211 936 727 59
    T info(at)invision.ch