12.07.13

Boost acquires majority stake in mobile marketing and payments provider xsmart

Boost, a market leader in marketing & sales services, acquires a majority interest in mobile marketing and payments company xsmart.

The investment in xsmart allows Boost to complement the existing offerings in shopper activation and sales elevation with mobile solutions.

Boost is a portfolio company of the leading investment firm Invision.

ESTABLISHED PROVIDER OF MOBILE MARKETING AND MOBILE PAYMENTS

xsmart is a market leader in the field of couponing and payments services delivered both online and mobile. Christian Baumann, Co-founder and Managing Director of xsmart, is convinced by the upside potential of the combination with Boost: „We are absolutely enthusiastic about bundling our forces with Boost, a highly innovative service provider in the area of shopper activation. Our companies focus on electronic ticketing and e-couponing solutions, so that our customers don’t have to maintain their own infrastructures for these services. Without question, the development of smartphone apps is absolutely necessary in this context.”

COMPLEMENTARY SERVICE OFFERING OF BOOST AND XSMART

The integration of xsmart into Boost allows for valuable synergies through the combination of the offered services. Michael Reinwald, CEO of Boost, elaborates on the rationale: „xsmart’s expertise in mobile marketing will be incorporated into Boost’s services to further enhance the added value that Boost provides to its clients. Our clients will profit from the expanded opportunities in sales and marketing provided by our new partner. Together, we offer a powerful solution to activate shoppers and to increase the sales figures of our clients”.

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