Sales promotion for more than 150 brands.
BOOST GROUP IN PROFILE
Since 1989, the Boost Group has been developing innovative sales promotion and customer loyalty solutions for the retail sector and consumer goods manufacturers. The company is one of the leading market service providers in Europe and is a byword for creative concepts and effective solutions, focusing primarily on point-of-sale promotions for top brands.
HOW INVISION PLAYS ITS PART
Together with a buy-in manager, INVISION resolved the company succession by acquiring Shop Promo, a company known throughout Switzerland as a specialist in POS promotions. With Shop Promo as a platform, we jointly effected a series of further strategic acquisitions, including Boost from the Netherlands, which would go on to lend its name to the entire group.
INVISION is an expert partner with a long-term orientation and a keen understanding of trends in the consumer goods and marketing sector.
Marketing and sales promotion
NUMBER OF EMPLOYEES
CHF 130 Mio.
TYPE OF INVESTMENT
Management-Buy-in / Buy & Build
- Growth, expanding the range of services and increased internationalisation through additional equity investments: Trivento Group (sales promotion), Nebus Group (customer loyalty service provider with customers all over Europe), Boost (expansion into the Dutch market), XSmart (online services)
- Integrating the individual companies within the Boost Group
- Harnessing sales synergies between Group companies
- Simplifying the legal structure of the Group
- Setting up an international service centre for personnel, finance and IT
- Introducing a group-wide ERP system