Skysale Schweiz enters partnership with INVISION

Invision, a leading investment company focused on succession solutions and growth financing in the DACH region and neighbouring countries, acquires a stake in SkySale Schweiz. The founders and managing directors remain substantially invested and will continue to lead the company on its growth path.

SkySale Schweiz operates www.apfelkiste.ch, one of the leading Swiss online shops. Since its inception in 2010 Pierre Droigk and Mike Wlach have made Apfelkiste the leading Swiss e-commerce specialist for smartphone and tablet accessories. Building upon that success, Apfelkiste has expanded into further product categories, including decoration, home & lifestyle, sports and hobby items.

Customers of Apfelkiste value particularly the company’s large assortment of high-quality products, the free and fast shipping, the exceptional customer service as well as the attractive prices.

Apfelkiste is eager to continue its successful journey together with Invision. Pierre Droigk will remain CEO, while Mike Wlach will support the company from a board position after a transition period. The company’s headquarters in Zeiningen and all employees remain unaffected by the transaction.

Pierre Droigk and Mike Wlach, shareholders and managing directors of SkySale, commented: “We would like to thank all our employees as well as our more than one million active customers across Switzerland for their continued loyalty over the last decade. We are very excited about joining forces with Invision as an experienced partner in further growing a thriving e-commerce company and look forward to continuing Apfelkiste’s success story.

We are impressed with what Pierre Droigk and Mike Wlach have accomplished in the last 10 years and look forward to supporting them in shaping Apfelkiste’s future”, said Christian Hemmrich, Director at Invision.


About Skysale Schweiz

SkySale Schweiz, based in Zeiningen, Switzerland, was founded in 2010. The company operates one of the most successful online shops in Switzerland under the website www.apfelkiste.ch that offers over 25’000 readily available SKUs and has more than 8 million visitors per year.

Further information can be found under www.apfelkiste.ch


About Invision

Since its foundation in 1997, Invision has become one of the leading investment companies for succession solutions and growth financing in Europe. Over this period, Invision has invested in more than 60 companies, generating sustainable value. Invision is a dedicated and entrepreneurial partner to founders, entrepreneurs and management teams. For all its investments, Invision places strong emphasis on thoroughly understanding the company’s as well as the founders’ specific needs, developing individual and tailor-made solutions. Invision invests in established midsized companies while focusing on succession cases.

Further information can be found under www.invision.ch




Christian Hemmrich
Grafenaustrasse 7
6300 Zug / Schweiz
Tel. +41 41 729 01 01
E-Mail: info[at]invision.ch
Website: www.invision.ch

Contact Us


    Invision AG
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    E info(at)invision.ch


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