Datamars

High-tech RFID solutions of tomorrow.

Datamars Group IN PROFILE

The global company is a pioneer in the field of RFID (Radio Frequency Identification) for textile and companion animal ID as well as being one of the leading providers in livestock ID. Based in the Swiss canton of Ticino, Datamars develops and produces comprehensive solutions and systems consisting of RFID tags, readers, antennae and software.

HOW INVISION PLAYS ITS PART

Together with additional investors, INVISION acquired an equity interest in Datamars in 2005 with a view to further strengthening and building on the company’s market position. By taking over strategically targeted international competitors, moving into new markets (livestock ID), opening new production facilities and building up worldwide sales structures, the SME established itself as an internationally active sector leader.


As an active investor, INVISION was instrumental in transforming Datamars from an owner-oriented company into a professionally managed market player.


SNAPSHOT

Industry

Technology (RFID-Systems)

Number of employees

Over 600

Revenue

CHF 35 Mio.

Invested

2005-2011

Type of investment

Minority shareholding / Growth capital

Website

www.datamars.com

MILESTONES

STRATEGIC INITIATIVES

  • Expanding and opening new sales organisations in the USA, Australia and South America
  • Setting up Petlink, an international animal database with various services supplementing RFID animal identification
  • Acquiring the specialist company Rumitag as a means of gaining a foothold in the attractive livestock ID market
  • Positioning Datamars as an innovation leader with a strong R&D team and patent portfolio

OPERATIONAL MEASURES

  • Boosting and expanding the management team
  • Resolving legal patent disputes in the USA
  • Optimising production and opening a production facility in Thailand

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Invision Switzerland

Invision AG
Grafenaustrasse 7
6300 Zug
Switzerland

T +41 41 729 01 01
F +41 41 729 01 00
E info(at)invision.ch

Invision Germany

Invision Beteiligungsberatung GmbH
Cecilienallee 6-7
40474 Düsseldorf
Germany

T +49 211 936 727 50
F +49 211 936 727 59
T info(at)invision.ch