Boost Group

Sales promotion for more than 150 brands.

Boost Group IN PROFILE

Since 1989, the Boost Group has been developing innovative sales promotion and customer loyalty solutions for the retail sector and consumer goods manufacturers. The company is one of the leading market service providers in Europe and is a byword for creative concepts and effective solutions, focusing primarily on point-of-sale promotions for top brands.

HOW INVISION PLAYS ITS PART

Together with a buy-in manager, INVISION resolved the company succession by acquiring Shop Promo, a company known throughout Switzerland as a specialist in POS promotions. With Shop Promo as a platform, we jointly effected a series of further strategic acquisitions, including Boost from the Netherlands, which would go on to lend its name to the entire group.


INVISION is an expert partner with a long-term orientation and a keen understanding of trends in the consumer goods and marketing sector.


SNAPSHOT

Industry

Marketing and sales promotion

Number of employees

Über 260

Revenue

CHF 130 Mio.

Invested

2007-2015

Type of investment

Management-Buy-in / Buy & Build

Website

www.boostgroup.eu

MILESTONES

STRATEGIC INITIATIVES

  • Growth, expanding the range of services and increased internationalisation through additional equity investments: Trivento Group (sales promotion), Nebus Group (customer loyalty service provider with customers all over Europe), Boost (expansion into the Dutch market), XSmart (online services)
  • Integrating the individual companies within the Boost Group

OPERATIONAL MEASURES

  • Harnessing sales synergies between Group companies
  • Simplifying the legal structure of the Group
  • Setting up an international service centre for personnel, finance and IT
  • Introducing a group-wide ERP system

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Invision Switzerland

Invision AG
Grafenaustrasse 7
6300 Zug
Switzerland

T +41 41 729 01 01
F +41 41 729 01 00
E info(at)invision.ch

Invision Germany

Invision Beteiligungsberatung GmbH
Cecilienallee 6-7
40474 Düsseldorf
Germany

T +49 211 936 727 50
F +49 211 936 727 59
T info(at)invision.ch