Planet Sports
A leading E-commerce retailer for Boardsports, associated Streetwear & Adventure.
PLANET SPORTS IN PROFILE
Planet Sports GmbH, based in Munich, has been synonymous for the past 25 years with boardsports, associated streetwear & adventure. The product offering includes numerous globally leading brands offered through its web-shop as well as a retail outlet based in Cologne.
HOW INVISION PLAYS ITS PART
Invision together with the experienced founder team of TonerPartner, acquired the operating assets of Planet Sports with a view to applying the inhouse expertise of successfully developing a profitable and rapidly growing e-commerce business.
In Planet Sports we identified a brand with a 25-year history, a well-known web-shop and significant improvement potential. Together with the TonerPartner founders, we are excited to embark on a new adventure with Oliver Garnier and the Planet Sports team.
INDUSTRY
E-Commerce / Boardsports, Streetwear & Adventure
NUMBER OF EMPLOYEES
60
INVESTED
2020
TYPE OF INVESTMENT
Growth capital
WEBSITE
STRATEGIC INITIATIVES
- Laying foundation for sustainable, profitable growth through dedicated cost focus
- Dedicated e-commerce
- Repositioning company toward its core boardsports customer base
- Introduction of new brands
- Optimisation of the online strategy and logistics concept
OPERATIONAL MEASURES
- Continuous optimisation of all internal processes
- Novel financing opportunities to support future growth
- Expansion of the product portfolio
