AK GROUP
The leading Swiss online shop for smartphone and tablet accessories as well as trend products.
AK GROUP IN PROFILE
AK Group operates one of the leading Swiss online shops. Since its inception in 2010, AK Group has become the leading Swiss e-commerce specialist for smartphone and tablet accessories. Customers of AK Group value particularly the company’s large assortment of high-quality products, the free and fast shipping, the exceptional customer service as well as the attractive prices.
HOW INVISION PLAYS ITS PART
Invision has acquired a majority stake in AK Group as part of a succession solution for the founder-manager team. Pierre Droigk will remain CEO, while Mike Wlach will support the company from a board position following a transition period. The founders and managing directors remain substantially invested and will continue to lead the company on its growth path.
SNAPSHOT
INDUSTRY
E-Commerce
INVESTED
2021
TYPE OF INVESTMENT
Succession solution
Milestones
STRATEGIC INITIATIVES
- Roll-out of private label and customizable products
- Expansion of internal competences and value chain coverage
- Analysis of strategic add-on acquisitions
OPERATIONAL MEASURES
- Continuous optimisation of internal processes
- Broadening of management team
- Introduction of ESG measures
