ARCHIVE 2005

Aldata delivers smart card based loyalty system for Finlandia Hotels.

Aldata Solution Oyj PRESS RELEASE 18 January 2005
Aldata Smart Card Oy, part of Aldata Group, has signed a contract with Finlandia Hotels, a marketing chain for privately owned hotels, to supply a loyalty system based on radio frequency identification (RFID) smart cards. Finlandia Hotels is the first Finnish hotel chain to change to a smart card based loyalty system. The new system will be in operation by end of 2005.

Aldata will supply Finlandia Hotels with a RFID loyalty system consisting of frequent guest and clearing systems, RFID readers and software for the hotels, and Mifare customer loyalty cards.

"The new system opens up new marketing opportunities for Finlandia Hotels. It allows us to use segmented marketing based on customers' interests and preferences. In addition, a smart card bonus system saves customers' time and effort, as bonus details are updated in real time on their cards", states Ulla Remes, Marketing Manager at Finlandia Hotels.

"The contract with a Finnish hotel chain opens a new market segment for us and further strengthens our position as a supplier of smart card systems", says Ari Saapunki, Managing Director of Aldata Smart Card Oy.

Further information
Aldata Solution Oyj, Thomas Hoyer, CFO, tel. +358 45 670 0491 or
Aldata Smart Card Oy, Ari Saapunki, Managing Director, tel. +358 9 5422 5107, mobile +358 40 5455 470.

Finlandia Hotels in brief
Finlandia Hotels is a marketing chain for individual hotels, established in 1985. Nowadays there are 33 Finlandia Hotels throughout in Finland.

Aldata in brief
Aldata Solution is a Finland based Corporation with global operations. The company is one of the leading providers of software solutions for the retail industry. The product portfolio includes Supply Chain Management Software, In-Store Software and Smart Card Solutions. Aldata supplies its software through its own subsidiaries in Finland, Sweden, France, Germany, Slovenia, the UK and the USA, as well as through its global partner network.

Aldata has more than 200 installations in over 40 countries. Aldata's net sales in 2003 amounted to 75.3 MEUR and the personnel amounted to 533 in the end of Q3/2004. Aldata's shares are quoted on the Helsinki Exchanges with the identifier ALD1V. More information at www.aldata-solution.com.

Aldata Smart Card in brief
Aldata Smart Card Oy focuses on supplying smart cards solutions and related services. Its customers include public authorities and companies in commerce and industry. Smart card solutions consist of PKI and RFID solutions, as well as smart card based loyalty and payment systems together with system integrations service, installation and training.