ARCHIVE 2004

Valista Announces Agreement with America Online for Use of Offer Management Software

Dublin, Ireland and Belmont, CA, USA – 15th November 2004 - Valista (www.valista.com), the leading provider of payments software enabling the purchase of premium services over web and mobile, today announced that America Online, Inc., the world’s leader in interactive services, has chosen Valista OffersPlus to help support its premium services efforts by packaging the Company’s premium products and services in a variety of targeted consumer ‘offers’.

Valista OffersPlus enables companies to reduce their time to market for different offers and helps them reach a wider customer base by supporting various access channels, payment methods and multiple ways to buy services. Users can purchase goods and services according to their needs. First time and low-use customers can pay for services individually, while higher-use or loyal users can save by purchasing bundles (packages of content) and subscriptions.

The OffersPlus software allows companies to create packaged bundles of services or promotional offerings with discounted or free introductory subscription periods, with or without commitments, in order to capture new customers or encourage existing customers to upgrade to a higher service level or options package. Valista OffersPlus simplifies the bundling of offers by providing service providers with an easy-to-use interface to quickly create and provision various types of offers in a reduced timeframe.

According to Ned Brody, America Online’s Senior Vice President of Premium Services, “By offering multiple ways to buy, we can introduce an even wider range of innovative and appealing packages of premium services for our members. We’re pleased to work with Valista to help simplify the offers we make to our members and reduce our time to market with new services. Valista’s innovative technology offers flexibility, ease-of-use and convenience for our members.”

Raomal Perera, Chief Executive Officer of Valista said, “Working closely with AOL, Valista will help enable the smooth delivery of premium services. We are very excited to be involved with a dynamic company like AOL and are proud to add them to our expanding list of customers.”

<><>According to Paul Hughes, Director of Billing & Payment Application Strategies at Yankee Group, “AOL’s success in generating demand for digital goods and services provides a strong foundation for the introduction of a broader range of compelling bundled offers and simple and easy payment options for online users and subscribers, using Valista proven suite of products. AOL’s decision is also an important and market-leading customer win for Valista, whose comprehensive payments software has already been deployed in a number of major network operators throughout Europe, the USA and Asia.”

The offer models enabled by Valista OffersPlus, include time-limited and time-and-event-limited, individual or bundled offers. The system manages consumer access and consumption, and manages the automatic charging according to the charge period and recurrence rules.

Valista recently won ‘Best Mobile Application Developer’ at the GSM Association Awards 2004 and was chosen as one of Red Herring’s Top 100 global companies.