ARCHIVE 2004

Powergen and Xelector plc offer customers new ways switch online

Developed by Xelector plc, the new service is designed to offer customers the best-possible access to Powergen's wide range of competitive energy products and special offers.

Richard Cotton, Powergen's e-commerce manager, said: "Powergen offers customers a range of attractive benefits, like Tesco Clubcard points and online cashback incentives , but we previously lacked the flexibility to promote these benefits effectively. With the new Xelector system, we have the flexibility to offer customers a wider choice of incentives, adding to the reasons for customers to choose Powergen."

The alliance with Powergen underlines Xelector's leadership in helping utility and financial services gain new customers.

Florian Ritzmann, UK Product Manager for Xelector plc, said: "Xelector's comparison technology is in place on over 200 UK websites, and telesales centres. Powergen chose Xelector because they wanted to improve their customer acquisition rate, and felt the Xelector solution could help towards delivering that goal."

The Xelector solution will enable Powergen to further grow its lead over its online competitors.

Richard Cotton continued: "The solution gives Powergen greater flexibility in promoting its products online. We can now set the pace in the marketplace with attractive new products or incentives and we can extend our reach by forging solid marketing relationships with leading websites - all to the consumer's benefit."

About Powergen

Powergen is the consumer brand of E.ON UK, which is part of the E.ON Group, the world's largest investor owned utility. Powergen supplies electricity and gas to around 6 million customers in the UK, making it the UK's second largest energy supplier. For more information about Powergen visit: www.powergen.co.uk. .

About Xelector

Xelector Plc is a leading provider of marketplaces and bespoke solutions for the financial services and utilities markets. Xelector operates on- and off-line marketplaces that enable companies to offer their customers the ability to compare, select and buy home insurance, travel insurance, personal loans, credit cards, and Utilities (gas, electricity and home telephony).

Companies can add Xelector's Marketplaces - Home Insurance, Travel Insurance, Personal Loans, Credit Cards and Utilities - to their businesses to generate new revenue and increase customer loyalty. Working with best-of-breed products and industry leading providers, Xelector provides its marketplaces to leading UK web sites such as AOL, Tesco.com, The Guardian, The Telegraph and FT.com.