ARCHIVE 2003

Macromedia selects TRADOS Content Globalization Solution

Alexandria, Virginia - February 21, 2003 - TRADOS Incorporated, the global leader in translation technology, today announced that Macromedia, Inc. has been added to its fast-growing list of clients. Macromedia selected TRADOS to globalize their software, product documentation, and company website. After using another translation memory system, Macromedia switched to TRADOS, realizing that TRADOS offers advanced technology and higher productivity gains. The result for Macromedia is superior globalization ROI.

"Greater productivity and advanced functionality were the main factors in selecting TRADOS," said Tim Hussey, Macromedia's Director of Localization. "TRADOS continues to set the standard for translation memory technology. In choosing TRADOS, we have made a long term, secure investment in our globalization infrastructure." "This strategic win clearly illustrates why TRADOS is the market leader," explains Dev Ganesan, TRADOS President and CEO. "The rich, ever-expanding functionality of TRADOS ensures that your investment quickly pays for itself, thereby giving your company a competitive advantage by systematically increasing productivity." Macromedia is using TRADOS's translation memory solution to localize its product documentation, software, and corporate website into ten languages.

About TRADOS
Global companies recognize that to produce and deliver culturally relevant, localized products, they must use humans to translate their material and create valuable multilingual content. TRADOS' technology optimizes and accelerates the human translation process, both for the individual translator and, more importantly, across the enterprise. Product documentation, software interfaces, web sites and marketing collaterals can be localized in many languages quickly and cost-effectively. TRADOS' solutions drive quick, tangible benefits for its clients by accelerating the delivery of the multilingual content, and reducing the associated operational costs. With over 55,000 licenses representing the vast majority of the current translation technology market, TRADOS is the industry standard among professional translators, enterprise solutions providers and worldwide leaders such as Microsoft, Siemens, SAP, Volkswagen Audi Group, Oracle, NATO and Bowne Global Solutions.

About MACROMEDIA
Experience matters. Macromedia, Inc. is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling and memorable experiences-on the Internet, on fixed media, on wireless, and on digital devices.