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ARCHIVE 2003
Home Director Inc. Investment Recommendation: Strong
Buy
Home Director has established a niche position in a sector of
the home
networking market that is expected to grow dramatically over the
next several years. By marketing a
comprehensive and multi-functional home networking solution with
a variety of entry and upgrade
packages and pricing structures that allow homeowners to create
individualized products, the company
has developed a product line that has widespread appeal to new
and existing homeowners. Over the
last two years, Home Director has substantially strengthened its
operational and strategic infrastructure
by i.) Installing a new and highly experienced management team,
ii.) Restructuring debt and reducing
debt service costs, iii.) Acquiring Digital Interiors, a complementary
established installation and
integration company, iv.) Implementing cost savings programs that
have reduced expenses by more
than 64% and, v.) Bringing the company public and establishing
the public infrastructure that can be
used for future acquisitions, financings and incentives to attract
and retain management talent. As a
result of these efforts, and an expanded marketing program that
will give Home Director a much
greater presence outside of its initial California market, the
company is well positioned to become
operationally profitable during the second half of this year and
report significant earnings growth
during 2004 and beyond. By 2005, with a relatively slower growth
in the cost base, anticipated
revenue growth of 80% could result in a greater than tripling
of profits. We believe that a 16X - 18X
one year forward earnings price target on 2005 earnings is supportable.
Assuming the company meets
our projections we believe a 18 to 24 month price target of $18
to $20 is reasonable.
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